4 must do’s before you upload your video on LinkedIn!
Stories have been around since the beginning of time. Why? Because every story plays with our imagination. This is reflected in fairy tales, legends and of course also movies and series. It is no coincidence that the term binge-watching has become so normal these days that you would almost expect to find it in the dictionary. Once you are sucked into an excellent movie or episode, it becomes exceedingly hard to stop watching.
And this is exactly what you should try to achieve with your video! Non-stop attention; from beginning to end. Including your viewers in a compelling way in the story you want to tell, regardless of the subject, goal or audience. Of course, there are many tactics and resources to achieve this. Do you want to start immediately? We offer you four game-changing tips!
Tip 1: ALWAYS use your best recordings at the beginning of your video
Before you even start editing your motion video, it is advisable to compile an overview of all available recordings. There is a difference between a good recording, a great recording, and a fantastic recording. You will be able to identify this one immediately. Whether you hired a professional or are filming with your smartphone; check your recordings and think about what it is that you are most enthusiastic about.
You will find the best recording mainly based on your gut feeling since this will always be an artistic choice. But factors such as image framing, positioning of elements, stuttering shots, colors, and sharpness are elements that have the power to make or break every single shot. The best recording is, therefore, a combination of these factors.
Do you know why this is? In the first ten seconds of every video, regardless of its nature, your audience decides whether they will continue viewing it or not. And you probably guessed it: by using your best shots in those 10 seconds, you have the best chance of receiving the undivided attention of your viewers. Take a look at the following link for a nice explanation of this beautiful fact:
This video shows a series of classic examples, offering you plenty of inspiration!
Tip 2: Always keep your personal motivation for your video in mind
The paragraph about stories and storytelling clearly shows that people want to be moved emotionally. And YOU are the one who will tell the story. YOU have complete control over the subject of your video, the way you want to express this chosen subject and how you are going to execute this. You will, therefore, have to make continuous choices during the editing process as a video editor, based on both experiences as well as knowledge. It is certainly advisable to think about the following factors:
- Editing based on different target groups
It is certainly not unwise to check who will be watching the video. It is generally better to focus on one particular group you will address
your story to, rather than keeping it extremely general. The chance that you move people is much greater using this method. Does your focus
group consist of teenagers? Or older people aged 65+? Figuring out this information beforehand can greatly influence the speed, transitioning between shots, your choice of music and much more.
- Editing based on camera angles
To make scenes interesting, it is very advisable to film with multiple cameras. This might make a 15-minute interview suddenly a lot livelier. This variation can positively influence the attention span and interest of the viewer. But that is not the only benefit! It can also give added value to the speaker’s story. A video straight from the front, as opposed to a video from above, can give the story a completely different meaning and feeling.
- Editing based on actions in the video
Movement and information are the key elements in every scene. A single scene is never constantly the same; countless things are happening. By cutting your film from one shot to the other, you as an editor can determine how the movement or information should come across! That is what makes the process so enjoyable. Let’s use an example, of a person holding a pitch. The pitch starts with a tight intro, then advances to a product presentation. This moment, where you switch from one part to the next, you could choose to switch the shot. On the other hand; an example of movement could be that the person uses hand gestures a lot during his story. These are all moments that you could consider cutting and transitioning to another shot.
- Editing based on errors
Errors are inevitable! You simply cannot escape the fact that you will always make a few errors along the way in the role of video editor. This obviously entails more than just superficial mistakes, such as shaking the camera, the sun shining in your lens or your lens getting dirty or wet. There are an awful lot of elements that are worth watching out for and cutting out. Like someone who is being interviewed who is saying “Umm” all the time, someone who is stumbling into the background of your amazing shot, or when you accidentally display attributes from your set… Cut all of these scenes out!
- Editing based on different target groups
There are, of course, many more elements that you could and should pay attention to! But these are amongst the ones that stand out!
Tip 3: Make sure that your audio is also on par
Do you know that feeling? When you stream a video that is visually stunning? But with horribly tinny audio? There is nothing worse than that! But not only poor audio quality is detrimental to your video; incorrect use of certain sound effects or poorly chosen music is also something that can turn your video into a serious flop.
It is highly recommended to use an external microphone when you start recording video that is supported by audio. The difference is huge. So try to research the subject of the use of sound and learn the basic elements of audio editing. This will refrain you from making big mistakes in this area. It will make you more and more aware of certain things, for example getting rid of excessive noise, creating consistent volume, choosing the right music and adding the right SFX to give your video more power. A program such as Audition is perfect for this. Unfortunately, you have to pay for Auditio, but you can always make use of a trial period. If you want to work with a free program, Audacity or Ocenaudio are both highly recommended!
So not only video recordings influence your viewer; it is the combination of video and audio. By using this information in a smart way, you will give your video extra power and your intentions will be much more perceivable.
In short: there are still a number of things involved when editing video. Thinking carefully as a video editor about what the viewer gets to see is crucial. Being well-prepared is already half the work.
Tip 4: Optimize your video with color correction and the stabilization of your material
Color is an important video animation design element that you can manipulate to highlight certain subjects, evoke specific emotions and determine the mood of a scene. Fortunately, many video editing programs offer various color editing options that were previously only possible when working with photos.
Most video editors use color correction for two things. Firstly, it ensures that the colors of your footage are consistent in every scene. Secondly, you can give your film a different look with the help of color correction. Both methods are essential if you want your scenes to appear as realistic as possible, or to distinguish certain scenes from others. Like when you use presets such as sepia and monochrome with “flashback” scenes.
You will often find this function under the “Effects” tab and then “Color Correction”. This is of course highly dependent on the program you are working with! Often these programs offer more than hundreds of filters and overlay
Just like poor quality sound, shaky video can be a death sentence for your project. The good news is that there are great plug-ins and tools that you can use to stabilize your footage. Warp Stabilizer in Adobe Premiere / After Effects and SmoothCam in Final Cut X are the big players in the market, but there is a powerful external plug-in called ReelSteady that works very well in After Effects in my own experience. You can also find apps that stabilize Smartphone videos, such as the well-reviewed Emulsio.
You can see the effect of stabilization in action in this clip. The difference is obvious!
These tips are all incredibly useful of course! But the best thing to do is to always tackle the problem at the source, rather than handling it afterward.
That is why it is advisable to read the settings and functions of your camera and perhaps use a tripod!