Visually storytell chauffeur routing to increase speed and experience.
Uber was in need of an animation which would guide their drivers the optimal way to festivals or other hotspots. It had to be clear, eye-pleasing and optimal for mobile view!
I helped them find the right solution and created the animation which is showcased below. The animation was very well received and being tested in south-west America. If the results are as promising as we think they are, the animation will be used nationwide.
How do you memorize your way around? It only made sense.